Brand DNA Intake - Premiere Dental Care Center Miami

Start Here

Who should we treat as the voice of the practice?

This helps us know whose perspective these answers represent.

Memory

If a patient remembered one thing about your practice, what should it be?

Write it the way you would say it to a real patient, not like website copy.

Patient Fit

Who is the best-fit patient for the next campaign?

Pick the closest fit. You can add context underneath.

Adults considering Invisalign Parents exploring Invisalign or braces for a teen New patients needing general dental care Cosmetic smile improvement patients Implant or restorative patients Other

Growth Priority

Which service should marketing help grow first?

The website points to Invisalign. Confirm that, or choose the real priority.

Complimentary Invisalign Consultation New patient exams and cleanings Dental implants Cosmetic dentistry Emergency dentistry Other

Difference

What makes the patient experience genuinely different?

Choose up to three. Then give a real example if you can.

Patients feel listened to Clear explanations before treatment Comfort and anxiety reduction Advanced provider expertise Convenient locations or scheduling Whole-family care

Objections

What stops good patients from booking?

Pick the biggest friction points. This becomes ad copy, landing page copy, and follow-up messaging.

Cost Insurance or financing confusion Fear or dental anxiety Time and appointment availability Trusting a new dentist Embarrassment about their smile or teeth

Proof

What proof are we allowed to use?

This keeps the campaign specific without inventing claims.

Provider credentials Years of experience Invisalign provider status Reviews or testimonials Before and after examples Technology or treatment process

Voice

How should the brand sound?

Pick the words that feel right. Add anything the brand should never sound like.

Booking Reality

What happens after someone requests an appointment?

This is where most campaigns win or lose. Give us the real follow-up path.

Optional: Include preferred locations, consultation availability, financing notes, and anything the front desk must ask.

Export

Your Brand DNA intake is ready to copy.

Copy this into Agency OS, download it as a markdown file, or send it to a GoHighLevel inbound webhook.

GoHighLevel inbound webhook URL

Create an Inbound Webhook trigger in a GoHighLevel workflow, then paste that webhook URL here.